“Fee-for-service medicine fosters unnecessary care and higher costs. We need to move toward a future of coordinated delivery of high quality care. A ‘smart’ California Exchange can help us get there.”
Paul Markovich
COO, California Blue Shield

About HEART

Health Insurance Exchange Partners and Endorsements

We’re working together
for a ‘smart’ Exchange:

Business

Labor

Patients

Health care providers

Payers

Insurers

Political leaders

We are a broad alliance of California organizations representing millions of Californians in diverse sectors of our state. We’ve come together in common commitment to transform a health care delivery system that doesn’t work well for anyone anymore.

Design of our state Health Insurance Exchange is a great place to launch the transformation we’re all seeking. We begin with design of a ‘smart’ Exchange marketplace where competition drives innovation in delivering high quality care at a more affordable cost for individuals and small businesses. California is the home of innovation. Care delivery transformation that begins with the ‘smart’ Exchange will soon benefit everyone.